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dc.contributor.author현성협-
dc.date.accessioned2016-10-10T04:43:30Z-
dc.date.available2016-10-10T04:43:30Z-
dc.date.issued2015-04-
dc.identifier.citationINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, v. 46, Page. 161-168en_US
dc.identifier.issn0278-4319-
dc.identifier.urihttp://www.sciencedirect.com/science/article/pii/S0278431914001510-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/23691-
dc.description.abstractIntangible services have fewer cues to enable consumer evaluation compared to physical goods. Cues are therefore particularly important for highly intangible services, since they provide tangible evidence of quality. This study explores whether luxury brand room amenities can be used as cues for customers to evaluate a hotel. This study attempts to identify what items and amenities guests find most/least useful and to examine whether luxury brand room amenities can enhance customers' evaluation of a hotel and increase willingness to pay based on positivity bias. Wi-Fi was regarded as the most useful hotel amenity, while telephone was regarded as the least useful amenity. This study found customers willingness to pay is affected by providing luxury brand room amenities. When luxury amenities were placed in the room, customers' estimation of the room rate and their willingness to pay for it both increased. Moreover, about two out of five expressed a willingness to pay extra for an upgrade to access luxury brand room amenities. The findings of this study provide important implications for hotel practitioners. #C# 2014 Elsevier Ltd. All rights reserved.en_US
dc.language.isoenen_US
dc.publisherELSEVIER SCI LTDen_US
dc.subjectRoom amenityen_US
dc.subjectPositivity biasen_US
dc.subjectWillingness to payen_US
dc.subjectLuxury branden_US
dc.subjectHotel room pricingen_US
dc.titleDo luxury room amenities affect guests' willingness to pay?en_US
dc.typeArticleen_US
dc.relation.volume46-
dc.identifier.doi10.1016/j.ijhm.2014.10.002-
dc.relation.page161-168-
dc.relation.journalINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT-
dc.contributor.googleauthorHeo, Cindy Yoonjoung-
dc.contributor.googleauthorHyun, Sunghyup Sean-
dc.relation.code2015015234-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF SOCIAL SCIENCES[S]-
dc.sector.departmentDIVISION OF TOURISM-
dc.identifier.pidsshyun-
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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