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dc.contributor.author현성협-
dc.date.accessioned2016-10-10T04:31:47Z-
dc.date.available2016-10-10T04:31:47Z-
dc.date.issued2015-04-
dc.identifier.citation관광레저연구, v. 27, NO 4, Page. 149-169en_US
dc.identifier.issn1229-0424-
dc.identifier.urihttp://www.dbpia.co.kr/Journal/ArticleDetail/NODE06295745-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/23689-
dc.description.abstractAs a strategic approach to enhance residents" relationship towards a convention center, effective relationship marketing is one of the significant issues in the convention industry. The purpose of this study were to (1) identify convention center"s reputation effects perception of residents towards a convention center and, (2) investigate perception of residents factors driving pride and quality of city relationship. The suggested theoretical model was empirically tested through structural equation modeling(SEM) of data collected 289 visitors at BEXCO in Busan. The results showed that (1) convention center"s reputation positively influenced three dimensions(economy, socio-cultural, tourism-environmental) of the perception of residents, (2) perception of tourism impact has positive effect on both pride and quality of city relationship, perception of social culture impact has only positive effect on quality of city relationship, and perception of economy impact is not significant. The findings of this study suggested theoretical and practical implications for convention managers to develop and implement effective relationship marketing strategies.en_US
dc.description.sponsorship이 논문은 Brain Busan 21(BB21)사업에 의하여 지원됨en_US
dc.language.isoko_KRen_US
dc.publisher(사)한국관광레저학회en_US
dc.subject컨벤션센터의 명성en_US
dc.subjectConvention center's Reputationen_US
dc.subject주민인식en_US
dc.subjectResident's Perceptionen_US
dc.subject자긍심en_US
dc.subjectPrideen_US
dc.subject도시관계의 질en_US
dc.subjectQuality of City relationshipen_US
dc.title컨벤션센터(BEXCO)의 명성이 지역주민 인식, 자긍심 및 도시관계의 질에 미치는 영향: 부산지역시민 대상으로en_US
dc.title.alternativeImpact of Convention Center"s Reputation on Residents" Perception, Pride, and Quality of City Relationship : Focused on Busan Citizensen_US
dc.typeArticleen_US
dc.relation.no4-
dc.relation.volume27-
dc.relation.page149-169-
dc.relation.journal관광레저연구-
dc.contributor.googleauthor안효정-
dc.contributor.googleauthor김이태-
dc.contributor.googleauthor현성협-
dc.contributor.googleauthorAn, Hyo Jeong-
dc.contributor.googleauthorKim, Yi-Tae-
dc.contributor.googleauthorHyun, Sunghyup-
dc.relation.code2015040058-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF SOCIAL SCIENCES[S]-
dc.sector.departmentDIVISION OF TOURISM-
dc.identifier.pidsshyun-
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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