Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 이해준 | - |
dc.date.accessioned | 2024-08-16T02:12:48Z | - |
dc.date.available | 2024-08-16T02:12:48Z | - |
dc.date.issued | 2022-08 | - |
dc.identifier.citation | 대한무용학회 논문집, v. 80, no 3, page. 177-197 | en_US |
dc.identifier.issn | 1598-4672 | en_US |
dc.identifier.uri | https://kiss.kstudy.com/Detail/Ar?key=3967074 | en_US |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/191619 | - |
dc.description.abstract | This study was approached by applying the theory of behavioral economics as a way to seek vitalization of the performance market after the post-corona virus The difficult situation in the performance market due to Corona is spreading around the world and various measures are being proposed and implemented to overcome this situation. Existing field-oriented performances maintain the spirit of performance through the non-face-to-face format but there are difficulties in explaining the situation of the previous performance market. Many performance groups and institutions have already started to apply content that screens performances based on media but it is not going smoothly due to the spread of Corona. Therefore as an effort to expand the performance market after the pandemic we would like to suggest a method for attracting audiences from behavioral economics. The behavioral economic theories applied in this study are the prospect theory the Framing effect the representativeness bias the consensus-implies heuristic and the regulatory effect. From the concepts of these theories strategic implications for application to a new performance paradigm are presented. In this study the research was conducted in the form of deriving strategic implications of the field-oriented approach and non-face-to-face method which are the existing paradigms of performance. The results of this study provide a practical and academic basis for the revitalization of the performance market after the post-corona virus. | en_US |
dc.language | ko | en_US |
dc.publisher | 대한무용학회 | en_US |
dc.relation.ispartofseries | v. 80, no 3;177-197 | - |
dc.subject | COVID-19 | en_US |
dc.subject | Performance | en_US |
dc.subject | Behavioral economics | en_US |
dc.subject | Prospect theory | en_US |
dc.subject | Faiming effect | en_US |
dc.subject | Regulatory focus effect | en_US |
dc.title | 포스트코로나 시대의 공연마케팅에 대한 행동경제학적 고찰-무용공연을 중심으로 | en_US |
dc.title.alternative | A Behavioral Economic Study on Performance Marketing in the Post-Corona Era : Focused on Dance Performance | en_US |
dc.type | Article | en_US |
dc.relation.no | 3 | - |
dc.relation.volume | 80 | - |
dc.identifier.doi | 10.21317/ksd.80.3.10 | en_US |
dc.relation.page | 177-197 | - |
dc.relation.journal | 대한무용학회 논문집 | - |
dc.contributor.googleauthor | 윤재상 | - |
dc.contributor.googleauthor | 이해준 | - |
dc.relation.code | 2022002083 | - |
dc.sector.campus | E | - |
dc.sector.daehak | COLLEGE OF SPORTS AND ARTS[E] | - |
dc.sector.department | DEPARTMENT OF DANCE AND PERFORMING ARTS | - |
dc.identifier.pid | pombi | - |
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