Exploring the Causes of J-shaped Distribution in Online Reviews

Abstract

Exploring the Causes of J-shaped Distribution in Online Reviews Olga Kim Dept. of Business Administration The Graduate School Hanyang University This study explores the impact of textual characteristics on polarization and the bandwagon effect in online reviews. It examines how readability, sentiment, and length of text influence these social dynamics. The study, through theoretical and empirical analysis, delves into how text presentation affects reader perception and group behavior across digital platforms. It aims to provide insights into the mechanisms of opinion formation and group polarization, offering significant contributions to social psychology, communication, and digital media studies. The findings have practical implications for content creators, media professionals, and policymakers in fostering inclusive online environments. Keywords: Online reviews, textual characteristics, polarization, bandwagon effect, group behavior