Imagination and Reality: VTUBER’ s Creation a nd Research

Abstract

This paper is about Virtual Live Streamers, also known as Virtual YouTubers or Vtubers, and it analyses the industry from the perspective of 3D modelling, artificial intelligence and economic psychology, examining the composition and production processes, the operational strategies of the various companies, and the existing profit models. The paper also examines the prospects for growth and profitability of the industry, including the psychology of group interaction in this particular industry. The thesis also provides guidance for the domestic Vtuber industry by analysing the upstream and downstream industries in the virtual live streaming industry, as well as foreign operating methods. In addition, the paper examines the concept of avatars, their diverse applications, and the definition of a Vtuber. While This paper provides an analysis of the upstream, midstream, and downstream fields in the virtual YouTuber (VTuber) industry. The upstream field involves the creation of a virtual image with an avatar, and the selection of a "role player." The midstream field is responsible for the operation and maintenance of the virtual scene and IP incubation, while the downstream field includes the production of VTuber goods and the hosting of online and offline events. The value of the goods is largely dependent on the popularity of the VTuber, with bookmarks being the most common and profitable product. The focus part of this paper is a study on whether virtual live streaming for e-commerce is possible. While live e-commerce Vtubers offer many advantages for companies, there are also challenges that need to be addressed. One of the challenges is to create a Vtuber with a personality that resonates with the audience. This requires a lot of effort in terms of designing the Vtuber's appearance, personality, and voice, as well as creating interesting and engaging content. Additionally, the development of Vtubers requires a large initial investment in technology and talent, which can be a barrier for small businesses. Another challenge is the risk of Vtubers being seen as inauthentic or insincere by the audience. The Vtubers are not real people, and audiences may be skeptical of their motives for promoting products. The lack of human emotion and expression can also be a disadvantage, as it may be harder for the Vtubers to build trust with the audience. Despite these challenges, there are still many opportunities for live e-commerce Vtubers. The technology for creating Vtubers is becoming more accessible and affordable, which may open up the market to smaller businesses. Additionally, Vtubers can be used to target specific demographics or niche markets that may not be easily reached through traditional advertising channels. The ability of Vtubers to provide personalised recommendations and interact with consumers in real time also offers a unique and engaging shopping experience. As technology continues to improve, the possibilities for creating even more realistic and engaging Vtubers will only increase. Even this article discusses how ChatGLM-6B artificial intelligence replies can be applied to the virtual live room to automatically receive comments, generate replies, generate voice and play voice on the basis of the BILIBILI API. The combination of live e-commerce Vtubers and ChatGLM-6B can bring a better user experience to the e-commerce industry and improve sales efficiency. live e-commerce Vtubers can interact intelligently and personally through ChatGLM-6B, providing consumers with a more realistic and personalised shopping experience. ChatGLM-6B can also help virtual e-commerce anchors to better understand consumers' needs and provide them with more accurate and personalised recommendations to improve sales conversion rates. When viewers ask questions about products, Vtubers can use ChatGLM to automatically respond with answers set in advance, greatly reducing labour costs.