Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 문준연 | - |
dc.date.accessioned | 2023-06-28T01:43:16Z | - |
dc.date.available | 2023-06-28T01:43:16Z | - |
dc.date.issued | 2020-11 | - |
dc.identifier.citation | 2020 Global Marketing Conference Proceedings, Page. 28-32 | - |
dc.identifier.uri | http://gmcproceedings.net/html/sub3_01.html?code=400635 | en_US |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/182406 | - |
dc.description.abstract | This research examines the relationships among consumption values, affective responses, and patronage intention for luxury brands. The study found that the consumption values positively influenced the consumer engagement and the flow, which in turn had a significant impact on the patronage intention, respectively. The affective responses exercised an important role as mediating variables. | - |
dc.language | en | - |
dc.publisher | Global Alliance of Marketing & Management Associations | - |
dc.title | Relationships among consumption values, affective responses, and customer patronage intention for luxury brands | - |
dc.type | Article | - |
dc.identifier.doi | 10.15444/GMC2020.01.02.05 | - |
dc.relation.page | 28-32 | - |
dc.relation.journal | 2020 Global Marketing Conference Proceedings | - |
dc.contributor.googleauthor | Han, Sang-Lin | - |
dc.contributor.googleauthor | Kim, Ki-Hyung | - |
dc.contributor.googleauthor | Moon, Junyean | - |
dc.sector.campus | E | - |
dc.sector.daehak | 경상대학 | - |
dc.sector.department | 경영학부 | - |
dc.identifier.pid | jmoon | - |
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