Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 남상백 | - |
dc.date.accessioned | 2023-05-17T04:25:14Z | - |
dc.date.available | 2023-05-17T04:25:14Z | - |
dc.date.issued | 2019-12 | - |
dc.identifier.citation | 한국체육과학회지, v. 28, NO. 6, Page. 671.0-685.0 | - |
dc.identifier.issn | 1226-0258 | - |
dc.identifier.uri | https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE09284530 | en_US |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/180626 | - |
dc.description.abstract | The purpose of this study is to analyze the structural relationship between viewing motivation of Official YouTube Channel of professional sports club, team identification, viewing attitude, viewing satisfaction and spectatorship. Thus, a total of 250 questionnaires were used for college students with experience watching YouTube Channel of professional sports club, and 234 data were finally used for the final analysis. The data was analyzed by SPSS 24.0 and Amos 20.0. frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and structural equation modeling was used for hypotheses testing. The results of the analysis are as follows: First, viewing motivation of Official YouTube Channel of professional sports club had a positive effect on team identification and viewing attitude. Second, team identification had a positive effect on viewing attitude. Third, team identification and viewing attitude both had positive effects on viewing satisfaction. Fourth, viewing motivation of Official YouTube Channel of professional sports club had positive effects on viewing satisfaction. Finally, viewing satisfaction had positive effects on spectatorship. Based on the results of this study, it has been proved that the proper operation of the Youtube channel of the professional team was connected to spectatorship through positive viewing attitude and viewing satisfaction, including team identification by fans. | - |
dc.description.sponsorship | 이 연구는 2019년 한양대학교 교내연구비 지원에 의하여 연구되었음(HY-20190G). | - |
dc.language | ko | - |
dc.publisher | 한국체육과학회 | - |
dc.subject | Official YouTube Channel of Professional Baseball Club | - |
dc.subject | Viewing Motivation | - |
dc.subject | Team Identification | - |
dc.subject | Spectatorship | - |
dc.title | 프로스포츠 구단 공식 유투브채널에 대한 시청동기, 팀 동일시, 시청태도, 시청만족 및 관람의도 간의 구조적 관계 | - |
dc.title.alternative | The Structural Relationship among Viewing Motivation of Official YouTube Channel of Professional Sports Club, Team Identification, Viewing Attitude, Viewing Satisfaction and Spectatorship | - |
dc.type | Article | - |
dc.relation.no | 6 | - |
dc.relation.volume | 28 | - |
dc.identifier.doi | 10.35159/kjss.2019.12.28.6.671 | - |
dc.relation.page | 671.0-685.0 | - |
dc.relation.journal | 한국체육과학회지 | - |
dc.contributor.googleauthor | 남상백 | - |
dc.contributor.googleauthor | 배정섭 | - |
dc.sector.campus | E | - |
dc.sector.daehak | 예체능대학 | - |
dc.sector.department | 스포츠코칭전공 | - |
dc.identifier.pid | nsb | - |
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