Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 현성협 | - |
dc.date.accessioned | 2022-09-26T01:45:16Z | - |
dc.date.available | 2022-09-26T01:45:16Z | - |
dc.date.issued | 2020-12 | - |
dc.identifier.citation | INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, v. 88, article no. 102529, page. 1-9 | en_US |
dc.identifier.issn | 0278-4319; 1873-4693 | en_US |
dc.identifier.uri | https://www.sciencedirect.com/science/article/pii/S0278431920300815?via%3Dihub | en_US |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/173848 | - |
dc.description.abstract | This study investigates the influence of customer relationships on brand tribalism and tribe behavioral intention in the cruise industry. A survey was conducted on a sample of 254 luxury cruise travelers. Results suggest that customer/brand and customer/other cruiser relationships have positive influences on brand tribalism, leading to brand tribe behavioral intention. Involvement moderates the influence of sense of community on brand tribe behavioral intention. Despite the critical importance of successful brand management, it has been little known the leading factors affecting brand tribalism. Furthermore, there is a linkage void with relationship marketing although it is significantly related to brand management. To fill this gap, this paper proposes an explanatory model in which the two leading factors of the relationship are associated with brand tribalism, leading to brand tribe behavioral intentions. The findings will contribute to the development of brand-related theory and managerial directions for practitioners. | en_US |
dc.description.sponsorship | This work was supported by the National Research Foundation of Korea (NRF) grant funded by the Korea government (*MSIT) (No. 2018R1A5A7059549). *Ministry of Science and ICT. | en_US |
dc.language.iso | en | en_US |
dc.publisher | ELSEVIER SCI LTD | en_US |
dc.subject | Brand tribalism; Luxury cruise; Relationship marketingBehavioral intention | en_US |
dc.title | Customers' relationships leading to brand tribalism and tribe behavioral intentions | en_US |
dc.type | Article | en_US |
dc.relation.volume | 88 | - |
dc.identifier.doi | 10.1016/j.ijhm.2020.102529 | en_US |
dc.relation.page | 1-9 | - |
dc.relation.journal | INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | - |
dc.contributor.googleauthor | Jeong, Ji Youn | - |
dc.contributor.googleauthor | Hwang, Jinsoo | - |
dc.contributor.googleauthor | Hyun, Sunghyup Sean | - |
dc.relation.code | 2020055675 | - |
dc.sector.campus | S | - |
dc.sector.daehak | COLLEGE OF SOCIAL SCIENCES[S] | - |
dc.sector.department | SCHOOL OF TOURISM | - |
dc.identifier.pid | sshyun | - |
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