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대형 서점 공간 구성이 사용자 경험에 미치는 영향 연구 - 교보문고 서점 중심으로 -

Title
대형 서점 공간 구성이 사용자 경험에 미치는 영향 연구 - 교보문고 서점 중심으로 -
Other Titles
A Study on the Impact of Space Composition on User Experience in Large Bookstore - Focused on the Kyobo Bookstore -
Author
남경숙
Keywords
대형 서점; 사용자 경험; 공간 구성; Book Store; User Experience; Space Composition
Issue Date
2020-11
Publisher
한국실내디자인학회
Citation
한국실내디자인학회 2020년도 추계학술발표대회 논문집, v. 22, no. 2, page. 301-304
Abstract
This study analyzes the difference in the impact of space composition in large bookstores on the user experience. Recently, large bookstores have combined various cultural facilities to induce consumers to visit offline rather than online. Users have increasingly come to feel, experience, and judge the value they can derive from their brand awareness and purchasing activities. The relationship between the user and the user will be maximized by communicating naturally with the user in a user-tailored space and accessing a complex sense away from the ordinary space. Therefore, this study analyzes how users experience space and analyzes the difference in the impact of spatial composition on user experience. The two offline bookstores in Korea were selected for Kyobo Bookstore and a framework for analysis was established by comparing them with preceding research. Based on the framework, the analysis was divided into spatial composition and user experience factors for each space. In conclusion, in Jamsil, users were able to experience various senses, and they were proposing not only reading but also many contents and differentiated experiences. On the other hand, in Gangnam, only reading and selling could be observed.
URI
https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE10524093https://repository.hanyang.ac.kr/handle/20.500.11754/172804
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > INTERIOR ARCHITECTURE DESIGN(실내건축디자인학과) > Articles
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