온라인 미디어를 통해 살펴본 평창올림픽 레거시 분석

Abstract

Purpose: The main purpose of this current study is to track and thus evaluate the legacies of the PyeongChang 2018 Olympic Winter Games. Method: The data were collected via Web-crawling [by the R program] for four separate periods with regards to the legacies of the 2018 PyeongChang Winter Olympics. Social Network Analysis (SNA) and a cluster analysis through the CONCOR were conducted to identify both implications and network characteristics of the PyeongChang 2018 Olympic Winter Games. Results: The results indicated that the Korean online media outlets were not successful to identify and recognize the universally agreed Olympic legacies of which the IOC has asserted for several decades. During the four separate periods before and after the Olympics the most frequently occurred issue on the Korean online media was about the post-utilization of the Olympic venues. However, the trend of the main theme regarding the legacies of the PyeongChang Olympics was transformed into Global Peace through the Olympics. Conclusion: In conclusion, this study found that the legacies of the 2018 PyeongChang Winter Olympics did not occur spontaneously out of the inherent value or the nature of the Olympic Charter, but were more likely to be created and affected by published newspaper articles in which a public consensus among the Korean citizens could reach.