Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea
- Title
- Information Communication Technologies (ICTs), Crisis Communication Principles and the COVID-19 Response in South Korea
- Author
- Thomas Britten Hove
- Keywords
- Crisis Communication; Normative Influence; Social Marketing
- Issue Date
- 2021-07
- Publisher
- Sage Publications India Pvt Ltd.
- Citation
- Journal of Creative Communications, v. 16, NO 2, Page. 213-221
- Abstract
- This case study highlights several communication insights that have emerged from the South Korean national response to COVID-19. In particular, it focuses on how innovative disease control programmes and information and communications technologies (ICT) have been used in conjunction with appropriate message strategies. The South Korean government used ICTs in a variety of ways to enhance crisis communication, coordinate large-scale public health efforts and supply chains, and facilitate widespread adoption of preventive measures such as social distancing and mask wearing. The response and communication strategies were based on principles established by research in social sciences and recommended for pandemic response, including social marketing, crisis communication, and normative influence. South Korea’s COVID-19 response and communication strategies can provide useful insights for national efforts to manage COVID-19 and other possible future infectious disease outbreaks.
- URI
- https://journals.sagepub.com/doi/full/10.1177/0973258620981170?quickLinkJournal%5B%5D=crc&quickLink=true&quickLinkYear=2021&quickLinkVolume=16&quickLinkIssue=2&quickLinkPage=213https://repository.hanyang.ac.kr/handle/20.500.11754/172595
- ISSN
- 0973-2594; 0973-2586
- DOI
- 10.1177/0973258620981170
- Appears in Collections:
- COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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