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dc.contributor.author류상희-
dc.date.accessioned2022-08-05T07:04:04Z-
dc.date.available2022-08-05T07:04:04Z-
dc.date.issued2020-11-
dc.identifier.citationJOURNAL OF RETAILING AND CONSUMER SERVICES, v. 57, article no. 102253, page. 1-9en_US
dc.identifier.issn0969-6989-
dc.identifier.issn1873-1384-
dc.identifier.urihttps://www.sciencedirect.com/science/article/pii/S0969698920312613?via%3Dihub-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/172184-
dc.description.abstractToday, the luxury goods and service market is growing faster than ever. However, despite its growth, we do not know much about the ways in which consumers choose to shop online or in store when buying luxury goods. We also lack insight into the factors that can affect such luxury consumption decisions. The purpose of this study is to investigate whether consumers prefer to buy luxury goods online at a discounted price or would rather buy luxury goods in store with additional luxury services at a cover price. This study also examines the extent to which such decisions can be driven by their situation-specific thinking styles as well as other socio-demographic variables. The results show that participants adopted a rational thinking style when deciding to buy luxury goods online with price discounts. On the other hand, an experiential thinking style was evoked when participants chose to visit a store offering luxury brands and luxury services. In addition to momentary thinking orientations, gender as well as income were found to be relevant to a consumer's choice in a shopping platform when seeking luxury brands. More details about the study's findings and their implications are discussed below.en_US
dc.language.isoenen_US
dc.publisherELSEVIER SCI LTDen_US
dc.subjectLuxury goodsen_US
dc.subjectLuxury servicesen_US
dc.subjectSituation-specific rational thinking styleen_US
dc.subjectSituation-specific experiential thinking styleen_US
dc.subjectAttitudesen_US
dc.titleOnline luxury goods with price discount or onsite luxury goods with luxury services: Role of situation-specific thinking styles and socio-demographicsen_US
dc.typeArticleen_US
dc.relation.volume57-
dc.identifier.doi10.1016/j.jretconser.2020.102253-
dc.relation.page1-9-
dc.relation.journalJOURNAL OF RETAILING AND CONSUMER SERVICES-
dc.contributor.googleauthorRyu, Sann-
dc.relation.code2020057886-
dc.sector.campusS-
dc.sector.daehakSCHOOL OF BUSINESS[S]-
dc.sector.departmentSCHOOL OF BUSINESS ADMINISTRATION-
dc.identifier.pidsryu11-
dc.identifier.researcherIDAAT-3242-2021-
dc.identifier.orcidhttps://orcid.org/0000-0001-7933-2929-
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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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