Repository at Hanyang UniversityCOLLEGE OF BUSINESS AND ECONOMICS[E](경상대학)BUSINESS ADMINISTRATION(경영학부)Articles
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공격적 마케팅과 방어적 마케팅의 효과에 대한 이론적 분석
- Title
- 공격적 마케팅과 방어적 마케팅의 효과에 대한 이론적 분석
- Author
- 고동희
- Issue Date
- 1999-12
- Publisher
- 한국상품학회, 1999. / Korean Academy Of Commodity Science & Technology, 1999.
- Citation
- 상품학연구 21 (1999): 1-318.
- URI
- https://scholar.kyobobook.co.kr/article/detail/4030006959367https://repository.hanyang.ac.kr/handle/20.500.11754/171507
- ISSN
- 12266132
- Appears in Collections:
- COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학) > BUSINESS ADMINISTRATION(경영학부) > Articles
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