국내식품브랜드 디자인 전략에 관한 연구

Abstract

Food is the basical desire to human. Fortunaly our society have solved this big problem in largely area of earth. Korea too. Naturaly this reason based on develope of technical industry. Recentry, consumer believe the food can present many funtions to them. For hungry and satisfy for theire taste, After then most of food maker can have such skill. And many makers can have productive capacity. Consumer can enjoy to choice good foods. Many of foods is display in the market. Allmost of maker have to develope new product of food. Because they should be live in sharp food market. Internal food industry in Korea is changing in the information society. Korean consumer can purchase and use international food brands that is very famous goods in the whole world. Internal food maker in Korea must prepare to sale new products. But they can`t make many of brands. One brand covered the most of food products is more effective and powerful. Good brand design system is the best tool for making a powerful brand. We need to study about system of best food brand design. Because such brands is applied good brand design system. If we can chance to find out in the design sources our internal food brand could grow up their brand and industry of food. This method is the best way to achive a strong brand power. Our industry of food must live well. Because this is basic energy for our life.