The role of trait and emotion in cruise customers' impulsive buying behavior: an empirical study
- Title
- The role of trait and emotion in cruise customers' impulsive buying behavior: an empirical study
- Author
- 안지선
- Keywords
- Impulsive buying tendency; positive affect; negative affect; impulsive buying behavior; trait activation theory; cruise
- Issue Date
- 2020-08
- Publisher
- Chapman & Hall
- Citation
- Journal of Strategic Marketing, v. 30, no. 3, page. 320-333
- Abstract
- The concept of impulsive buying is important because it offers an opportunity to enhance profits. Despite the effect of impulsive purchase in the service environment, limited research has been conducted to understand customers' impulsive buying behavior. Given the unique characteristic of cruise experience, this study aims to investigate the relationship between individuals' traits, emotions, and impulsive buying behavior. PLS-SEM tests the hypotheses using a sample of 143 cruise customers. Based on trait activation theory, results reveal that impulsive buying tendency has an impact on positive and negative affects and impulsive buying behavior. Furthermore, customers' emotion mediates the relationship between impulsive buying tendency and behavior. Findings improve the understanding regarding the psychological mechanism of cruise customers' impulsive buying behavior.
- URI
- https://www.tandfonline.com/doi/full/10.1080/0965254X.2020.1810743https://repository.hanyang.ac.kr/handle/20.500.11754/170352
- ISSN
- 0965-254X; 1466-4488
- DOI
- 10.1080/0965254X.2020.1810743
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
- Files in This Item:
There are no files associated with this item.
- Export
- RIS (EndNote)
- XLS (Excel)
- XML