Repository at Hanyang UniversityCOLLEGE OF BUSINESS AND ECONOMICS[E](경상대학)BUSINESS ADMINISTRATION(경영학부)Articles
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 문준연 | - |
| dc.date.accessioned | 2021-10-29T00:52:21Z | - |
| dc.date.available | 2021-10-29T00:52:21Z | - |
| dc.date.issued | 2009-11 | - |
| dc.identifier.citation | 2009 Society for Marketing Advances Proceedings, page. 385-388 | en_US |
| dc.identifier.uri | http://eds.b.ebscohost.com/eds/detail/detail?vid=0&sid=4d314424-69d5-4c98-a9c5-6369ec39103a%40sessionmgr102&bdata=Jmxhbmc9a28mc2l0ZT1lZHMtbGl2ZQ%3d%3d#AN=46793483&db=bth | - |
| dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/165961 | - |
| dc.description.abstract | This paper examines two issues pertaining family business identity: (1)Does disclosure of family business information affect consumer product evaluations? (2)Do additional cues such as product type and company size affect the potential relationship between family business identity and consumer product evaluations? | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Society for Marketing Advances | en_US |
| dc.title | Does Disclosure of Family Business Identity Affect Consumer Product Evaluations? | en_US |
| dc.type | Article | en_US |
| dc.contributor.googleauthor | Shen, Daniel | - |
| dc.contributor.googleauthor | Tikoo, Surinder | - |
| dc.contributor.googleauthor | Moon, Junyean | - |
| dc.sector.campus | E | - |
| dc.sector.daehak | COLLEGE OF BUSINESS AND ECONOMICS[E] | - |
| dc.sector.department | DIVISION OF BUSINESS ADMINISTRATION | - |
| dc.identifier.pid | jmoon | - |
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