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dc.contributor.author한상필-
dc.date.accessioned2021-07-21T05:17:28Z-
dc.date.available2021-07-21T05:17:28Z-
dc.date.issued2000-07-
dc.identifier.citation광고학연구, v. 11, no. 1, page. 201-219en_US
dc.identifier.issn1225-0554-
dc.identifier.urihttps://www.earticle.net/Article/A73116-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/162957-
dc.description.abstract개인의 특성, 광고메시지유형 그리고 제품특성의 상호작용효과에 관한 연구결과를 바탕으로 이 분야에 대한 이론적 논의와 실무적 시사점을 검토하였다.en_US
dc.language.isoko_KRen_US
dc.publisher한국광고학회en_US
dc.title속성광고와 이미지광고에 대한 소비자의 반응에 관한 연구 : 개인특성과 제품특성의 상호작용효과en_US
dc.title.alternativeThe effects of product-quality advertising and social image advertising : The interactive roles of self-monitoring and product typesen_US
dc.typeArticleen_US
dc.relation.journal광고학연구-
dc.relation.code2012100127-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF COMMUNICATION[E]-
dc.sector.departmentDEPARTMENT OF ADVERTISING & PUBLIC RELATIONS-
dc.identifier.pidsphan-
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COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학부) > Articles
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