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dc.contributor.author이승애-
dc.date.accessioned2021-03-24T06:24:26Z-
dc.date.available2021-03-24T06:24:26Z-
dc.date.issued2017-07-
dc.identifier.citationHealth Marketing Quarterly, v. 34, issue 3, page. 157-174en_US
dc.identifier.issn0735-9683-
dc.identifier.issn1545-0864-
dc.identifier.urihttps://www.tandfonline.com/doi/full/10.1080/07359683.2017.1346429-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/160838-
dc.description.abstractSelf-referencing effects explain why many advertisements try to relate people with the ads; when an individual relates an ad to the self, the person will be more likely to recall the ad. However, this study revealed that the regulatory focus of messages is a boundary condition for self-referencing strategy. Self-referencing did not yield a positive persuasion effect in prevention-focused messages. The underlying message process analyses further revealed people avoid elaborating prevention-focused messages when used with self-referencing, rather than viewing them in a biased manner. The findings provide guidance for health communication practitioners’ use of self-referencing statements.en_US
dc.language.isoenen_US
dc.publisherHaworth Press Inc.en_US
dc.subjectBiased elaborationen_US
dc.subjectregulatory focus theoryen_US
dc.subjectself-defensive processen_US
dc.subjectself-referencingen_US
dc.title“People” Can Be Better Than “You”: The Moderating Role of Regulatory Focus On Self-Referencing Messages in Physical Activity Promotion Campaigns Among College Studentsen_US
dc.typeArticleen_US
dc.identifier.doi10.1080/07359683.2017.1346429-
dc.relation.journalHealth Marketing Quarterly-
dc.contributor.googleauthorLee, Seungae-
dc.contributor.googleauthorMackert, Michael-
dc.relation.code2017027971-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF PERFORMING ARTS AND SPORT[S]-
dc.sector.departmentDEPARTMENT OF SPORTS INDUSTRY-
dc.identifier.pidseungaelee-
Appears in Collections:
COLLEGE OF ART AND PHYSICAL EDUCATION[S](예술·체육대학) > SPORTS INDUSTRY(스포츠산업학과) > Articles
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