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The marketing battle over genetically modified foods - False assumptions about consumer behavior

Title
The marketing battle over genetically modified foods - False assumptions about consumer behavior
Author
김준용
Issue Date
2001-12
Publisher
SAGE PUBLICATIONS INC
Citation
AMERICAN BEHAVIORAL SCIENTIST, v. 44, issue. 8, page. 1405-1417
Abstract
Although proponents assume that good science sells and that the biotechnology issue will soon become a nonissue, opponents of biotechnology assume that consumers want to be informed and that the risks of the unknown are more important than benefits. Using current models of consumer behavior, this article examines eight incorrect assumptions about consumers.
URI
https://www.proquest.com/docview/214769880?accountid=11283https://repository.hanyang.ac.kr/handle/20.500.11754/160435
ISSN
0002-7642
DOI
10.1177/00027640121956755
Appears in Collections:
COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학) > BUSINESS ADMINISTRATION(경영학부) > Articles
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