한국기업의 브랜드디자인 강화방안에 관한연구

Abstract

Many of Korean enterprises have exerante skil to make good product. But they don`t have powerful brand. In the information society, brand is primary power in the company. Brand is made by many resources. Brand design help to be a powerful brand in the intermational market. All most of marketing member in the company don`t know the power of brand design. They believe that the major of brand power is only the brand name. Just that is the main reason to loose making a leading brand. Brand is made by verbal language(spoken language & written language). But all most of marketing member in the company can`t distinguish spoken language and written language. They belive that brand is spoken language of brand name. In the nformation society written language is more effective than spoken language od brand image. All most of consume is gotten information by their eyes. And so, to make a powerful brand that must have stimulate visual sourses. Just that should be a main power to make a good brand. Design elements id more impress than verbal language. Specially it comes into action powerfully in business relation. Brand must have a persnality. And so brand must be made by design elements. Because design have many functions to construct good distinctions. Lot of Korean company have to study to make big brand with a lot of design elements. Because it is the best way to get a leading brand. Design elements is the best tool for expression of brand image that is real figure of brand. Major of brand is a written language and just that is visual language.