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dc.contributor.author김보영-
dc.date.accessioned2020-09-14T02:15:24Z-
dc.date.available2020-09-14T02:15:24Z-
dc.date.issued2019-11-
dc.identifier.citation한국IT서비스학회지, v. 18, no. 4, Page. 23-38en_US
dc.identifier.issn1975-4256-
dc.identifier.urihttp://koreascience.or.kr/article/JAKO201910861318051.page-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/153854-
dc.description.abstractWith the development of information and communication technology, logistics distribution systems and services have been improved, new types of services have been provided, and consumption patterns in consumer markets have also changed. In the domestic distribution market, the development of ICT technology, the spread of smart devices, and the growth of the e-commerce market have led to Omni-channel, a service that integrates offline channels and online channels. Omni-channel service aims to provide consumers with consistent and convenient service by integrating offline and online domain into one. Consumers can get integrated service on and offline. In this study, consumers' intention to use Omni-channel was examined by Self Determination Theory and SERVQUAL. The survey was conducted on Omni-channel user and the research model was composed of 2nd order factor model considering the characteristics of Omni-channel which provides integrated service based on the prior literature and PLS-SEM (partial least squares structural equation modeling).en_US
dc.description.sponsorship본 연구는 2016년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2016S1A3A2924243).en_US
dc.language.isoko_KRen_US
dc.publisher한국IT서비스학회en_US
dc.subjectOmni-Channelen_US
dc.subjectSelf-Determination Theory(SDT)en_US
dc.subjectService Quality(SERVQUAL)en_US
dc.subjectService Purchase Intentionen_US
dc.title옴니채널 환경에서 소비자의 자기결정 동기와 서비스품질이 옴니채널 서비스 구매의도에 미치는 영향en_US
dc.title.alternativeEffects of Consumer Self-Determination Motivation and Service Quality on Purchase Intention of Omni-Channel Service in Omni-Channel Environmenten_US
dc.typeArticleen_US
dc.relation.no4-
dc.relation.volume18-
dc.identifier.doi10.9716/KITS.2019.18.4.023-
dc.relation.page23-38-
dc.relation.journal한국IT서비스학회지-
dc.contributor.googleauthor박준용-
dc.contributor.googleauthor김지수-
dc.contributor.googleauthor김보영-
dc.contributor.googleauthorPark, Joonyong-
dc.contributor.googleauthorKim, Ji Su-
dc.contributor.googleauthorKim, Renee B.-
dc.relation.code2019034139-
dc.sector.campusS-
dc.sector.daehakGRADUATE SCHOOL[S]-
dc.sector.departmentDEPARTMENT OF BUSINESS ADMINISTRATION-
dc.identifier.pidkimrby-
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GRADUATE SCHOOL[S](대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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