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패션·뷰티 소비에서 비거니즘의 확산 - 의미네트워크분석 -

Title
패션·뷰티 소비에서 비거니즘의 확산 - 의미네트워크분석 -
Other Titles
Diffusion of Veganism in Fashion and Beauty - A Semantic Network Analysis -
Author
이규혜
Keywords
윤리적 패션; 의미연결망 분석; 비건 뷰티; 비건 화장품; 비건 패션; ethical fashion; semantic network analysis; vegan beauty; vegan cosmetics; vegan fashion
Issue Date
2019-09
Publisher
한국복식학회
Citation
복식, v. 69, no. 6, Page. 75-94
Abstract
Veganism derives from the diet of vegetarians, and currently has an important influence on numerous industries, such as fashion and beauty. Vegan fashion means that animal nature products are not used, and vegan beauty does not use animal ingredients or animal testing. This study aims to investigate the meaning of veganism as recognized by fashion and beauty consumers through semantic network analysis. The data collection period was from 2013 to 2015 and from 2016 to 2018, and was analyzed using a text mining program. First, the comparison of past and present recognition in vegan fashion, the veganism keyword and recognition of related keyword such as fashion item and materials. Second, in both the past and present, the keyword veganism philosophy, eco-friendly, and philanthropic appeared as ethical consumption aspect. In both vegan fashion and beauty, the materials and ingredients keyword mainly appeared in the past, but in the present the brands keyword has appeared more. Third, to compare the current consumer perceptions of vegan fashion and beauty, non-animal ingredients, ethical keyword, and philanthropic keyword appeared. Fourth, as the result of big data analysis, nine vegan fashion brands and twenty-six vegan beauty brands appeared in the present.
URI
http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE09216198&language=ko_KRhttps://repository.hanyang.ac.kr/handle/20.500.11754/153711
ISSN
1229-6880; 2287-7827
DOI
10.7233/jksc.2019.69.6.075
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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