139 0

Full metadata record

DC FieldValueLanguage
dc.contributor.author한상린-
dc.date.accessioned2020-09-10T00:22:59Z-
dc.date.available2020-09-10T00:22:59Z-
dc.date.issued2019-09-
dc.identifier.citation산업경영시스템학회지, v. 42, no. 3, Page. 142-156en_US
dc.identifier.issn2005-0461-
dc.identifier.issn2287-7975-
dc.identifier.urihttp://www.ksie.ne.kr/journal/article.php?code=68598-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/153704-
dc.description.abstract[Purpose] It aims to suggest the differential factors to enhance the customer satisfaction and to activate the shopping in the convenience store (CVS). [Methodology] Convenience store service convenience (CVS SERVCON) was developed at the first time and the gap of relative importance level between the owners and the consumers was assessed by AHP analysis method..[Findings] First, the importance of access convenience was assessed as the first priority in both CVS owners’ group and the consumers’ group, while the detailed elements showed the differences which required the improvements. Based on the consumers’ assessment, the importance of location was relatively low. They assessed relatively high on 24 hours operation of CVS and personal services. Second with respect to the transaction convenience, CVS owners’ group rated it as the fourth priority while the consumers’ group rated as the second, which requires the improvement. Third in terms of benefit utility and value-added service of post-benefit convenience which are the sub-factors of benefit convenience, the rate on the importance from the consumers showed higher than that from the owners, which requires the improvement. [Implications] Based on this study results, CVS operating companies are anticipated to be able to satisfy the customers, moreover, to secure the loyal customers if they concentrate the resources to develop the differentiation strategy on the areas where the consumers’ demands are high while performs the maintenance strategy on the areas where their demands are low. In addition, this study contributed the theoretical expansion of SERVCON upon development of CVS SERVCON to comply with its definition.en_US
dc.language.isoko_KRen_US
dc.publisher한국산업경영시스템학회en_US
dc.subjectConvenience Storeen_US
dc.subjectConvenience Store Service Convenience(CVS SERVCON)en_US
dc.subjectAHP Analysisen_US
dc.subjectGap Analysisen_US
dc.titleAHP를 활용한 편의점 서비스 편의성의 상대적 중요도 연구 : 경영자와 소비자 간의 Gap Analysisen_US
dc.title.alternativeA Study on Relative Importance of Service Convenience in the Convenience Store Using AHP : Gap Analysis between Consumers and Store Ownersen_US
dc.typeArticleen_US
dc.relation.no3-
dc.relation.volume42-
dc.identifier.doi10.11627/jkise.2019.42.3.142-
dc.relation.page142-156-
dc.relation.journal산업경영시스템학회지-
dc.contributor.googleauthor김기형-
dc.contributor.googleauthor한상린-
dc.contributor.googleauthor김주연-
dc.contributor.googleauthorKim, Kihyung-
dc.contributor.googleauthorHan, SangLin-
dc.contributor.googleauthorKim, Juyeon-
dc.relation.code2019035072-
dc.sector.campusS-
dc.sector.daehakGRADUATE SCHOOL[S]-
dc.sector.departmentDEPARTMENT OF BUSINESS ADMINISTRATION-
dc.identifier.pidslhan-
dc.identifier.researcherIDV-4533-2017-
dc.identifier.orcidhttps://orcid.org/0000-0002-6142-8196-
Appears in Collections:
GRADUATE SCHOOL[S](대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE