주택문화관의 아이덴티티를 형성하는 구성 요소 디자인 특성에 관한 연구

Abstract

주택문화관은 상설전시관으로서 분양예정의 아파트 단위평면을 설치, 전시하여 분양과정에 적극적으로 활용함으로서 그 역할을 담당하고 있다. 그러나 규모의 비용면에서의 비합리적인 면들이 들어나고, 선분양제도에 대한 위헌 결정이 내려지면서 주택건설사들은 소비자와 요구의 서비스의 향상, 기능성을 확대할 수 있는 기존의 주택문화관과의 다른 대안의 필요성을 인식하였다. 본 연구에서는 주택문화관의 활성화와 아이덴티티 구축을 위해 여러 주택문화관들의 차별화 되는 요소들을 이론적 고찰을 통해 추출하고 그 요소들의 특징과 차별화 요인에 대한 이론을 전개한다. 이를 바탕으로 실제 사례에 적용하여 분석함으로써 주택문화관의 실내디자인이 갖는 디자인 아이덴티티 요소에 대해 정의하고 제안한다. 이와 같은 디자인 아이덴티티 요소는 향후 계획되는 새로운 주택문화관의 디자인에 있어서 그 중요성을 인식하고 기본적인 설계 지침으로 사용 가능 할 것이다.; Housing market has improved since mid 1960 when condominiums were built to solve the housing problem. This has brought various changes in housing culture, concept of housing and lifestyle and raised house diffusion rate. In 1970 ‘Model House’, which is the primary form of ‘Housing Cultural Center’, has appeared and built a new selling practice that became the standard of condominium construction. With time, construction environment has changed and financial crisis in 1997 made only major construction companies to become players in the field. Since mid 1990, housing market has been gradually changing from supplier-center to consumer.center. Therefore, companies need to develop new housing packages and selling and advertising strategies in order to adapt to varying housing market. Accordingly, rather than just showing their products, businesses looked for various ways to keep up with consumer expectation. They tried to give buyers much information as possible as to enhance consumer rights by labeling condominiums, utilizing information technology and expanding consumer participation such as gathering housewives as monitoring agents and members. Buying house is different, however, from the other because people only purchase it only after verifying it concretely and practically to their taste. Hence, such trade is impossible without direct contact between seller and buyer, which makes the roll of ‘Housing Culture Center’ all the more important than ever since it stands between two parties. As the idea and function of the ‘Model House’ alters, so does the name . ‘Housing Exposition’ or ‘Housing Cultural Center’. Its function is not only to show and sell but to educate, promote and show culture. It also works as an overall ‘communication ground’ about houses. With the growing number of the center, since major construction companies are building it competitively, ‘client relationship’ by expanding service and function is gaining importance. But until now function and constituents of the center are yet to be verified and specific direction of design, consumer services and programs are not properly established. Despite the necessity of ‘Housing Cultural Center’ is increasing, housing packages are in sale and promotion only in a limited period like condominium selling terms. Even though the center has exposition, marketing and PR parts most consumers are hardly aware of it. Even companies have hard time making a full use of the center. In the study diverse elements of ‘Housing Cultural Center’ will be separated and the theories of characteristics and distinct facts will be unfolded in order to vitalize and build identity of the center. The theory will be apply to some examples and after analyzing it, ‘design identity elements’ of ‘Housing Cultural Center’ will be defined and proposed. ‘Design identity elements’ will be used as a basic construction map and enhance the gravity of the design in future ‘Housing Cultural Center’.