제품수명주기를 고려한 R&D 투자 전략

Abstract

R&D) 투자 전략을 제안하고 있다. 제안된 R&D 투자 전략은 적극적인 투자와 소극적인 투자의 조합으로 이루어진다. 적극적으로 투자하는 기간에는 경기가 침체되어 있더라도 R&D 투자의 양을 증가시킨다. 다른 한편으로 소극적인 투자의 경우, 경기 침체기 시 R&D 투자를 감소시킨다. 본 연구에서는 제품수명주기의 각 단계 동안, 어느 시기에 적극적으로 투자하는지 또는 소극적으로 투자하는지를 제안하고 있으며, 제품수명주기 동안의 전체 이익을 극대화할 수 있는 방안을 제시하고자 한다. 사례연구를 통하여, 우리나라 산업의 실제 R&D 투자와 이익을 본 연구에서 제안된 분석 결과와 비교해 보았다. 그 결과, 자동차 산업, 기타 운송장비 산업, 의료기기 산업이 지난 10년 동안, 본 연구에서 제안하고 있는 바와 유사하게 투자된 것으로 나타나고 있다.|In this research, we propose R&D investment strategies to maximize net income of companies during the product life cycle. The proposed R&D investment strategies are a combination of aggressive and defensive investments. In the period of aggressive investment, we try to increase the amount of R&D investment even if the season is slowly growing. Meanwhile, we need to decrease the R&D investment if the season is slowly growing in case of defensive investment. We suggest the time to invest aggressively or defensively at each stages of product life cycle, so that the entire net profit of the product life cycle is maximized. We compared the proposed analytical result with real R&D investments and net profits of Korean industries. The results show that investment of automobile, transportation equipment and health care device industries during last 10 years is similar to what we have proposed in this research.; In this research, we propose R&D investment strategies to maximize net income of companies during the product life cycle. The proposed R&D investment strategies are a combination of aggressive and defensive investments. In the period of aggressive investment, we try to increase the amount of R&D investment even if the season is slowly growing. Meanwhile, we need to decrease the R&D investment if the season is slowly growing in case of defensive investment. We suggest the time to invest aggressively or defensively at each stages of product life cycle, so that the entire net profit of the product life cycle is maximized. We compared the proposed analytical result with real R&D investments and net profits of Korean industries. The results show that investment of automobile, transportation equipment and health care device industries during last 10 years is similar to what we have proposed in this research.; 본 연구에서는, 제품수명주기 동안에 이익을 극대화하기 위한 연구개발(Research and Development