Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | 한충민 | - |
dc.contributor.author | 리우옌 | - |
dc.date.accessioned | 2020-02-25T16:33:23Z | - |
dc.date.available | 2020-02-25T16:33:23Z | - |
dc.date.issued | 2015-02 | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/129689 | - |
dc.identifier.uri | http://hanyang.dcollection.net/common/orgView/200000426556 | en_US |
dc.description.abstract | This study is intended to investigate the characteristics of Chinese consumers who are in their 20s and 40s. The study looked at who is more likely to buy foreign brands or domestic brands. It is hypothesized that consumer ethnocentrism, patriotism, cosmopolitanism, conspicuous consumption, and perceived qualities will affect Chinese consumers’ choice of either foreign brands or domestic brands. | - |
dc.publisher | 한양대학교 | - |
dc.title | 중국 소비자들의 국내 vs.외국 스마트폰 브랜드 선택에 관한 연구: 사용자의 특성 요인 중심으로 | - |
dc.title.alternative | An Empirical Study on Chinese consumers’ Brand Choice of Domestic vs. Foreign Smart Phones and Their Characteristics | - |
dc.type | Theses | - |
dc.contributor.googleauthor | 리우옌 | - |
dc.contributor.alternativeauthor | LIU YAN | - |
dc.sector.campus | S | - |
dc.sector.daehak | 대학원 | - |
dc.sector.department | 경영학과 | - |
dc.description.degree | Master | - |
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