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Estimation of the shore excursion expenditure function during cruise tourism in Korea

Title
Estimation of the shore excursion expenditure function during cruise tourism in Korea
Author
이건우
Keywords
Ordered probit model; sample selection bias; cruise tourism; shore excursion expenditure; Korea
Issue Date
2017-05
Publisher
Routledge
Citation
MARITIME POLICY & MANAGEMENT, v. 44, No. 4, Page. 524-535
Abstract
Recently, the number of foreign tourists to Korea via cruise ships has increased dramatically. We attempted to estimate the shore excursion expenditure function during cruise tourism in Korea. To this end, we collected data from a survey of foreign tourists who visited Korea via cruise ships and conducted the ordered probit model with sample selection to correct for the sample selection bias. Statistical tests indicate that the sample selection model provides unbiased estimates of the ordered probit model. The estimation results reveal that the coefficients of the experience of visiting Korea, job status, annual income, and nationality have statistically significant relationships with shopping expenditure. Further, it is likely that Chinese and Japanese passengers spend more money on shopping than passengers from other countries. This study is expected to provide the Korean government and port authorities with useful information for targeting passengers with high shore excursion expenditure. From a management perspective, the results of this analysis will enable cruise operators to design shore excursion programs that meet travelers’ needs.
URI
https://www.tandfonline.com/doi/full/10.1080/03088839.2017.1298866https://repository.hanyang.ac.kr/handle/20.500.11754/128449
ISSN
0308-8839; 1464-5254
DOI
10.1080/03088839.2017.1298866
Appears in Collections:
COLLEGE OF ENGINEERING SCIENCES[E](공학대학) > TRANSPORTATION AND LOGISTICS ENGINEERING(교통·물류공학과) > Articles
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