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Effectiveness of Media Campaigns for Improving Knowledge on Tuberculosis

Title
Effectiveness of Media Campaigns for Improving Knowledge on Tuberculosis
Author
전의성
Advisor(s)
이병관
Issue Date
2017-02
Publisher
한양대학교
Degree
Master
Abstract
Mass media campaigns play a powerful role in changing individuals’ knowledge. To constrain Tuberculosis’ (TB) spread, it is important to improve individuals’ knowledge about increasing TB prevention and adherence to treatment. This study employed meta-analysis to suggest a general implication about the effectiveness of TB media campaigns. It also studied how effective media campaigns were depending on which media channels were used, such as television, radio, newspapers, magazines, pamphlets, and multi-channel media, and based on the level of country development. A total of 10 studies were identified through searching electronic databases after removing duplicates and unrelated studies. A total of 14 studies including subgroups were used to calculate the overall effect size, and a total of 92 effect sizes were calculated to perform moderator analyses. A statistical software R was employed to calculate overall effect size, publication bias, and moderator analyses. The results showed that overall effect size r was .20. The results of effect size by knowledge types showed that knowledge of symptoms had the highest effect size, followed by knowledge of treatment, transmission, and prevention. For media channels as a moderator variable, small print media had the highest effect size, followed by video, multi-channels, television, radio, newspapers and magazines. The country’s development level also influenced improved TB knowledge.
URI
http://dcollection.hanyang.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000099777https://repository.hanyang.ac.kr/handle/20.500.11754/124736
Appears in Collections:
GRADUATE SCHOOL[S](대학원) > ADVERTISING & PUBLIC RELATIONS(광고홍보학과) > Theses (Master)
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