1인 가구 편의점(CVS) 식품 정보전달 향상을 위한 모바일 서비스 디자인 사용성 연구

Abstract

본 연구는 급변하고 있는 사회의 영향으로 1인 가구증가와 편의점(CVS) 식품의 간편식, 즉석식품 등의 소비 급증으로 나타난 영양불균형을 바탕으로 영양정보에 대한 문제점을 개선하기 위해 편의점(CVS) 식품 정보전달 향상을 위한 모바일 서비스 디자인 사용성 연구이다. 이를 위한 연구방법으로는 사회적 변화에 따른 1인 가구증가와 편의점(CVS) 모바일 서비스의 문헌들을 고찰하고 선행연구를 통해 식품 정보에 대한 소비자 인식과 문제점을 검토한다. 이후 편의점(CVS) 출점 현황을 바탕으로 상위 브랜드 3사를 선정하여 모바일 서비스 특성의 3가지 요소를 기준으로 편의점(CVS) 모바일 서비스 디자인 형태를 분석하였다. 분석결과를 바탕으 로 사용자를 보다 면밀히 파악하기 위해 2가지의 유형으로 설문을 진행하였다. 설문은 편의점(CVS) 모바일 애플리케이션을 이용하는 1인 가구 사용자를 대상으로 약 175명을 진행하였다. 분석을 바탕으로 프로토타입을 진행한 후 3사 사례의 사용성 평가항목을 가지고 프로토타입 평가를 진행하였다. 본 연구결과 기존의 편의점(CVS) 모바일 애플리케이션에서 제공되는 상품에 대한 설명, 정보, 피드백이 사용자로 하여금 부정적인 영향이 나타났다. 영양정보 표시 등의 사용자에게 전달되어야 하는 정보들은 문어적 표현이 아닌 영양소의 성분 데이터를 조직화하고 정량적 정보를 시각화함으로서 정보 상의 사용자 중심의 새로운 접근방법이 호의적인 것으로 나타났다, 또한 식품에 첨가된 Kcal의 수치정보로 양을 측정하기 어려워 시각적 계량화를 통해 식품 정보에 사전지식이 낮더라도 언어정보와 시각요소로 비교가 가능하도록 식품 정보전달력을 높일 필요성이 있다. 또한 일반적인 식품 정보전달이 아니라 섭취 이후의 소비자의 상황에 따라 섭취가능한 정보도 함께 나타낼 수 있어야 한다. 연구를 통해 편의점(CVS) 식품 정보향상으로 모바일 애플리케이션을 사용하기에 편리한 환경이 제공되길 희망하며 연구결과과 모바일 애플리케이션뿐만 아니라 식품의 정보전달 과정에 기초자료에 사용 될 것으로 기대한다.|This paper reviews increasing problems surrounding nutritional imbalance in the rapid consumption of instant foods in one person households and convenience foods CVS. In order to improve such information delivery, usability research was applied to devise the mobile service design. Research methods were based on a review of the literature on the increase of one person household growth in accordance with societal change and the convenience store CVS mobile services. Consumer awareness and problems on food information is also reviewed through advanced research. Afterward, the top three brands were selected based on the opening dates and current status of the convenience store CVS, then their design forms of CVS mobile service were analyzed based on the three factors unique to mobile services. Consequently, based on the results of this analysis, two types of surveys were conducted to identify the consumers more closely. The survey was conducted on 175 consumers of one person households using a convenience store CVS mobile applications. Lastly, I devised prototypes according to the result of the analysis, followed by the evaluation of the prototype with usability assessment criteria utilized in three companies. This study shows that the description, information, and feedback on the products provided by the existing convenience stores CVS mobile application had a negative impact on the consumers. Information that must be communicated to the user, such as nutritional information, has organized data of nutrients and visualized quantitative information rather than verbal expressions. This new and user-friendly approach has shown to be favorable for consumers. In addition, it is difficult to measure the quantity with Kcal added to food by numerical information. Therefore it is necessary to enhance food information and provide visual aid through visual quantification even if the consumer’s pre-existingknowledge of food is inadequate so that the consumers can compare the product with language and visual information. Furthermore, information about consumption depending on the consumer’s situation after ingestion should be available alongside the general food information. I hope that this research will provide a convenient environment for using mobile applications to improve convenience stores CVS with enhanced food information. I also anticipate this study will be utilized not only for mobile applications but also used for basic data on the food information delivery process.; This paper reviews increasing problems surrounding nutritional imbalance in the rapid consumption of instant foods in one person households and convenience foods CVS. In order to improve such information delivery, usability research was applied to devise the mobile service design. Research methods were based on a review of the literature on the increase of one person household growth in accordance with societal change and the convenience store CVS mobile services. Consumer awareness and problems on food information is also reviewed through advanced research. Afterward, the top three brands were selected based on the opening dates and current status of the convenience store CVS, then their design forms of CVS mobile service were analyzed based on the three factors unique to mobile services. Consequently, based on the results of this analysis, two types of surveys were conducted to identify the consumers more closely. The survey was conducted on 175 consumers of one person households using a convenience store CVS mobile applications. Lastly, I devised prototypes according to the result of the analysis, followed by the evaluation of the prototype with usability assessment criteria utilized in three companies. This study shows that the description, information, and feedback on the products provided by the existing convenience stores CVS mobile application had a negative impact on the consumers. Information that must be communicated to the user, such as nutritional information, has organized data of nutrients and visualized quantitative information rather than verbal expressions. This new and user-friendly approach has shown to be favorable for consumers. In addition, it is difficult to measure the quantity with Kcal added to food by numerical information. Therefore it is necessary to enhance food information and provide visual aid through visual quantification even if the consumer’s pre-existingknowledge of food is inadequate so that the consumers can compare the product with language and visual information. Furthermore, information about consumption depending on the consumer’s situation after ingestion should be available alongside the general food information. I hope that this research will provide a convenient environment for using mobile applications to improve convenience stores CVS with enhanced food information. I also anticipate this study will be utilized not only for mobile applications but also used for basic data on the food information delivery process.