A Review of Customer Citizenship Behaviors in the Service Context
- Title
- A Review of Customer Citizenship Behaviors in the Service Context
- Author
- 공태식
- Keywords
- Customer citizenship behavior; extra-role customer behavior; customer value creation behavior; social exchange theory; literature review
- Issue Date
- 2019-10
- Publisher
- ROUTLEDGE JOURNALS
- Citation
- SERVICE INDUSTRIES JOURNAL, Page. 1-32
- Abstract
- During the last two decades, studies on customer citizenship
behavior in the service context have gained the attention of
researchers. However, there is no comprehensive review exploring
the various dimensions, antecedents, and consequences of
customer citizenship behavior. The purpose of this paper is,
therefore, to critically review the studies of customer citizenship
behavior to provide deeper insights, which help us to identify the
research gaps in this area and to prepare a future research
agenda, and thereby contributing toward the development of this
research field. The authors find that several areas were underexplored
in prior research. There is a potential for identifying
additional dimensions of customer citizenship behavior as well as
the antecedents and consequences of customer citizenship
behavior. The authors also assess methodological issues with
regard to this research field and set a future research agenda.
- URI
- https://www.tandfonline.com/doi/full/10.1080/02642069.2019.1680641https://repository.hanyang.ac.kr/handle/20.500.11754/122204
- ISSN
- 0264-2069; 1743-9507
- DOI
- 10.1080/02642069.2019.1680641
- Appears in Collections:
- COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학) > BUSINESS ADMINISTRATION(경영학부) > Articles
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