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Smart Pricing in Action: The Case of Asset Pricing for a Rent-a-Car Company

Title
Smart Pricing in Action: The Case of Asset Pricing for a Rent-a-Car Company
Author
한창희
Keywords
Smart Pricing System; Business Analytics; Rent-A-Car Industry; Electronic Markets; Mechanism Design
Issue Date
2019-12
Publisher
한국경영정보학회
Citation
Asia Pacific Journal of Information Systems, v. 29, No. 4, Page. 673-689
Abstract
The Internet enables businesses to acquire a great deal of information, including prices in the open markets. In this study, we investigate what the value of reference price information is to a company in the market and how the company can make use of such information. Using business analytics, we were able to estimate prices of used cars for a rent-a-car company. The results show that a smart pricing information system is useful for collecting online reference price information and for estimating future prices of used cars and rental prices.
URI
https://www.earticle.net/Article/A367252https://repository.hanyang.ac.kr/handle/20.500.11754/122199
ISSN
2288-5404; 2288-6818
Appears in Collections:
COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학) > BUSINESS ADMINISTRATION(경영학부) > Articles
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