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애슬레저 웨어의 무역 네트워크 변화: 사회연결망 분석

Title
애슬레저 웨어의 무역 네트워크 변화: 사회연결망 분석
Other Titles
Changes in athleisure wear trade networks - A social network approach -
Author
이규혜
Keywords
애슬레저 웨어; 네트워크 분석; 무역 네트워크; athleisure wear; network analysis; trade network
Issue Date
2019-06
Publisher
복식문화학회
Citation
복식문화연구, v. 27, NO 3, Page. 251-263
Abstract
As the spread of the health and wellness trend continues worldwide, many consumers are spending much time on sports activities and expressing their individuality through sportswear. This study analyzes the trade networks of major exporters and importers of athleisure wear to provide an exporting policy for Korean apparel companies. As a result, The USA was found to import the most athleisure wear. On the other hand, China had the largest number of athleisure wear exports, and India’s exports, which are becoming increasingly important as apparel producers were notable. Next, using the concept of the centrality of social network analysis, it was found that the USA was the largest importer and the center of athleisure wear’s export network, but its influence has decreased gradually since 2010. China has the highest out-degree and betweenness centrality and center in the export of athleisure wear. The centrality of Asian countries such as India and Vietnam has increased. In Korea, the import of athleisure wear has increased greatly, but the export of athleisure wear has continuously decreased. Korea has less price competitiveness than other developing countries in Asia, but many Korean athleisure wear clothing brands are now attracting popularity not only in Korea but also in other countries with their excellent technology and design. In the future, the exporting policy of Korea’s athleisure wear should focus on high value-added and differentiated products.
URI
http://www.rjcc.or.kr/journal/article.php?code=67614https://repository.hanyang.ac.kr/handle/20.500.11754/121799
ISSN
1226-0401; 2283-6334
DOI
10.29049/rjcc.2019.27.3.251
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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