Alliance for My Idol: Analyzing the K-pop Fandom Collaboration Network
- Alliance for My Idol: Analyzing the K-pop Fandom Collaboration Network
- Issue Date
- CHI EA '19: Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems, Article no. LBW1218
- As the K-pop industry has been rapidly expanded, the strength of the K-pop fandoms is under the
spotlight. In particular, the collaborations among fandoms for mutually supporting their artists have
contributed to the success of the K-pop artists. This paper investigates the current practice of the
fandom collaborations in K-pop. To this end, we first introduce the notion of the ‘fandom collaboration
KEYWORDS network’ that represents the collaborations among K-pop fandoms. By collecting and analyzing a
large-scale fandom activity data from DCinside, we investigate (i) to what extent fandom collaboration
is prevalent in K-pop, (ii) how fandoms collaborate with other fandoms, and (iii) what fandoms play
more roles in fandom collaboration than others. We find that K-pop fandoms actively collaborate with
other fandoms for mutually supporting their artists. By analyzing the structural properties of the
fandom collaboration network, we show the fandom collaboration is basically based on the reciprocity.
However, we also show that the amount of collaborations between the two fandoms is often unfair.
Among all the active fandoms in our data, we find that there a small number of fandoms who play
significant roles in fandom collaborations in K-pop. We believe our work can provide important insight
for K-pop stakeholders such as fans, agencies, artists, marketers, and broadcasting companies.
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- COLLEGE OF COMPUTING[E] > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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