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친환경 의류지식과 의식이 친환경 의류소비에 미치는 영향

Title
친환경 의류지식과 의식이 친환경 의류소비에 미치는 영향
Other Titles
Effect of eco-friendly clothing knowledge and consciousness on ecological clothing consumption behavior
Author
이규혜
Keywords
친환경 의류지식; 친환경 의류의식; 친환경 의류소비; 의복관여; 주관적 규범; eco-friendly clothing knowledge; eco-friendly clothing consciousness; ecological clothing consumption behavior; clothing involvement; subjective norms
Issue Date
2018-12
Publisher
복식문화학회
Citation
복식문화연구, v. 26, no. 6, page. 982-993
Abstract
Consumers’ interests in the environment have been growing; hence, their consciousness about the environment has changed and affected their clothing shopping behavior. Prior study indicated attitude-behavior inconsistency in eco-friendly consumer behavior. It was because consumers’ consciousness or attitude was often measured at an abstract level, not at a product specific level. This study investigated eco-friendly clothing knowledge, eco-friendly clothing consciousness, and ecological clothing consumption behavior. The effects of consumers’ level of clothing involvement and subjective norms in this process were also investigated. For the empirical research, a questionnaire was developed, and responses from 480 women in their 20s to 50s were statistically analyzed. Results indicated that interest and fashion consciousness dimensions of clothing involvement had a significant influence on eco- friendly clothing knowledge, which thereby significantly influenced the three factors of eco-friendly clothing consciousness: social responsibility, health orientation, and clothing resource-saving consciousness. Such factors had different roles in the clothing consumption process. Social responsibility had a significant influence on the entire process of clothing consumption: shopping, purchasing, using, and disposing behaviors. Health orientation consciousness had a significant influence on shopping and purchasing behaviors, whereas resource-saving consciousness had a significant impact only on shopping behavior. Subjective norms were significantly correlated with all aspects of the clothing consumption process. Influence on disposing behavior was relatively weaker than other aspects of clothing consumption behavior.
URI
http://www.rjcc.or.kr/journal/article.php?code=65416https://repository.hanyang.ac.kr/handle/20.500.11754/120847
ISSN
1226-0401; 2383-6334
DOI
10.29049/rjcc.2018.26.6.982
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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