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THE EFFECT OF MARKET AND NONMARKET COMPETITION ON FIRM AND INDUSTRY CORPORATE SOCIAL RESPONSIBILITY

Title
THE EFFECT OF MARKET AND NONMARKET COMPETITION ON FIRM AND INDUSTRY CORPORATE SOCIAL RESPONSIBILITY
Author
강형구
Keywords
Strategic corporate social responsibility; competition; does industry matter; monopoly; oligopoly; perfect competition
Issue Date
2018-08
Publisher
EMERALD GROUP PUBLISHING LTD
Citation
SUSTAINABILITY, STAKEHOLDER GOVERNANCE, AND CORPORATE SOCIAL RESPONSIBILITY, v. 38, page. 313-337
Abstract
We contribute to the emerging literature on strategic corporate social responsibility (CSR) and its antecedents by undertaking a systematic analysis of the effect of rivalry on firm and industry CSR. We deal with the codetermination of competition and CSR by using instrumental variables in the firm-level analysis and by modeling it directly in the industry-level analysis. We find that higher intensity of rivalry and CSR of competitors increase firm CSR, ceteris paribus; however, in a more dynamic setting when firms can change their production output, more competition in fact decreases aggregate industry CSR. While seemingly contradictory, these findings suggest interesting implications for both managers and public policy makers.
URI
https://www.emerald.com/insight/content/doi/10.1108/S0742-332220180000038017/full/htmlhttps://repository.hanyang.ac.kr/handle/20.500.11754/119641
ISBN
978-1-78756-315-5
ISSN
0742-3322; 978-1-78756-316-2
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > ETC
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