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호텔의 건축적 속성이 운영 수익에 주는 영향에 관한 연구 - 서울지역 관광호텔을 중심으로 -

Title
호텔의 건축적 속성이 운영 수익에 주는 영향에 관한 연구 - 서울지역 관광호텔을 중심으로 -
Other Titles
A Study on the Influence of Hotel's Architectural Attributes on Operating Revenue - Focused on Tourist Hotel in Seoul -
Author
황희준
Keywords
호텔계획; 운영수익; 회귀분석; Hotel planning; Operating revenue; regression analysis
Issue Date
2018-08
Publisher
대한건축학회
Citation
대한건축학회논문집 계획계, v. 34, no. 8, page. 43-50
Abstract
본 연구의 목적은 시설적 측면에서 건축적 속성이 운영 수익에 미치는 영향을 분석하고 개별 건축 요인이 얼마나 운영 수익에 영향을 미칠 수 있는지 분석하는 것이다. 본 연구의 시간 범위는 2015년으로 제한하였으며, 공간적 범위는 조사 및 시설구성의 확인이 용이한 서울지역의 관광호텔로 한정 하였다. 분석 방법은 회귀 분석을 통해 각 속성의 중요성과 영향을 확인 하였다. The purpose of this study is to analyze the effect of architectural attributes on operating revenue by concentrating on the facility side and to investigate how much individual architectural factors can affect operating revenue. The time range of this study is limited to 2015, and the spatial range is limited to a tourist hotel in Seoul that can be easily surveyed and verified. The analysis method is to confirm the significance and influence of each attribute through regression analysis. According to the results, The room part such as number of rooms or area showed a relatively low correlation with "revenue per available room (Rev.PAR)" than "average daily rate (ADR)", but showed a high correlation with non - architectural attributes such as auxiliary facilities and chain. This shows that factors that influence the operating profit of hotel are not the part of the room but the other factors such as the auxiliary facilities work more. In addition, the presence of spa and the number of auxiliary facilities in the hotel have a positive effect on the operating profit of the hotel due to the non - architectural attributes. This is expected to provide a new direction for future research in studying hotel facilities.
URI
http://koreascience.or.kr/article/JAKO201831960581253.pagehttps://repository.hanyang.ac.kr/handle/20.500.11754/119510
ISSN
1226-9093; 2384-177X
DOI
10.5659/JAIK_PD.2018.34.8.43
Appears in Collections:
COLLEGE OF ENGINEERING[S](공과대학) > ARCHITECTURE(건축학부) > Articles
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