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불법 디지털콘텐츠 공유의도에 영향을 미치는 요인과 저작권인식에 관한 연구

Title
불법 디지털콘텐츠 공유의도에 영향을 미치는 요인과 저작권인식에 관한 연구
Other Titles
A Study of the Impacting Factors on Sharing Illegal Digital Contents and Copyright Cognition
Author
임규건
Keywords
Illegal Contents; Online Copyright; Sharing Intention; Outcome Expectations; Theory of Planned Behavior(TPB)
Issue Date
2018-06
Publisher
한국데이타베이스학회
Citation
Journal of Information Technology Applications & Management, v. 25, no. 2, page. 23-40
Abstract
In order to reduce the spread of illegal digital contents, many studies have been focusing on how to stop it through laws and regulations. Only few of the studies tried to explain the illegal behaviors from individual‘s viewpoints. This paper aims to examine the intention of sharing illegal digital contents over the Internet and proposes a theoretical model based on the Theory of Planned Behavior (TPB) along with the introduction of two outcome expectations. We also argue that the individuals’ cognition of online copyright will influence individuals’ illegal contents sharing on the Internet. We have collected data from online survey and offline interview. By empirical study, the results support the theoretical model except the subjective norm which has no effect on individuals’ behavior. This is a different finding from the previous researches revealing that the subjective norm has no effect on individuals’ unethical actions. Overall, the findings provide strong confirmation that attitude, self-efficacy and outcome expectations impact on individual’s intention of sharing illegal contents. In addition, this study proposed an improved cognition of online copyright through education and standard of new media management will reduce illegal contents sharing on Internet.
URI
http://koreascience.or.kr/article/JAKO201824753345767.pagehttps://repository.hanyang.ac.kr/handle/20.500.11754/118911
ISSN
1598-6284; 2508-1209
DOI
10.21219/jitam.2018.25.2.023
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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