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혁신의 확산 혹은 혼란 - 스마트 의류 잠재적 채택자 관점 -

Title
혁신의 확산 혹은 혼란 - 스마트 의류 잠재적 채택자 관점 -
Other Titles
Diffusion or confusion of innovation: Smart clothing potential adopters’ perspectives
Author
이규혜
Keywords
혁신확산; 소비자 혁신성; 의미연결망분석; 스마트 의류; 잠재적 채택자; innovation diffusion; consumer innovativeness; semantic network analysis; smart clothing; potential adopter
Issue Date
2018-04
Publisher
복식문화학회
Citation
복식문화연구, v. 26, no. 2, page. 157-171
Abstract
As the next generation of smartphone and tablet computers, wearable devices are currently being developed and available in market in various forms. Smart clothing is a wearable device that holds the greatest potential for future development but low in market penetration. This study was designed to identify factors that influence adoption and diffusion of smart clothing. In-depth interviews with potential consumers who were knowledgeable about and interested in smart clothing were conducted. A semantic network analysis method was used. The results showed that consumers perceived smart clothing as a garment rather than as a type of wearable device and had a positive perception of smart apparel as more convenient and advanced than functional apparel. At the same time, however, consumers had a negative perception of smart clothing as unnecessary, ugly, and injurious to health. Consumers also worried that wearing smart apparel over long periods of time would negatively impact their health. Factors affecting resistance to smart apparel included low utility, perceived risk, and lack of aesthetic completeness. Usefulness and convenience were factors that affected the acceptance of smart clothing. The innovativeness of the product was more influential than consumer innovativeness in the process of adoption and diffusion of smart clothing.
URI
http://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART002344719https://repository.hanyang.ac.kr/handle/20.500.11754/118152
ISSN
1226-0401; 2383-6334
DOI
10.29049/rjcc.2018.26.2.157
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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