소득 및 물리적 입지특성이 소매업 매출에 미치는 영향에 관한 연구-서울시 외식업, 수퍼마켓, 휴대폰 판매점을 중심으로-

Abstract

Location characteristics are important factors that affect the sales of retail businesses. However, location is fixed factors that are hard to change once they are settled. Sales revenue fluctuations after a location has been set act as the primary variables in fluctuations of the macroeconomic situation. This study conducted an empirical analysis on the effects of income and physical location on retail businesses. Three types of retail businesses are affected by disposable income. Income elasticity varies depending on the characteristics of the goods sales. Income elasticity of the industry that sells the shopping goods is higher than necessary goods. When disposable income increased 1%, income elasticity, would be changed, affected cell phone shops(2.184), restaurants(1.500), and supermarkets(1.083) respectively. The income elasticity of supermarkets which sell necessary goods has been the lowest, whereas income elasticity of cell phone shops which sell semi-durable goods, and restaurants which sell shopping goods was relatively high. In built environment characterize as easy accessibility and dense distribution of homogenous stores in a place with diverse land use for either commercial or business than residential area had a positive effect on the sales revenue of restaurants. Contrastly, location of commercial and business areas close to the public transportation facility associate with positive effect of supermarket sales. Dense distribution of homogenous stores in a place reveal a negative effect on its sales. Cell phone shops are affected by accessibility of public transportation, especially, subway station, and dense distribution of homogenous stores in a place with diverse land use for other uses than residential, commercial and business activities are likely to have a positive effect on sales.