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중년 남성의 라이프스타일과 신체만족도에 따른 의복 추구혜택과 추구이미지

Title
중년 남성의 라이프스타일과 신체만족도에 따른 의복 추구혜택과 추구이미지
Other Titles
Clothing Pursuit Benefit and Pursued Image of the Middle Aged Men according to their Lifestyle and Body Satisfaction
Author
이연희
Keywords
중년 남성; 라이프스타일; 신체 만족; 추구혜택; 추구이미지; Middle aged men; Lifestyle; Body satisfaction; Pursuit benefit; Pursued image
Issue Date
2017-09
Publisher
한국의상디자인학회
Citation
한국의상디자인학회지, v. 19, no. 3, page. 1-16
Abstract
This study examines the clothing pursuit benefit and pursued image of middle aged men according to lifestyle and body satisfaction. A survey was carried out among male consumers between the ages of 40 and 50, and a total of 322 responses were analyzed by factor analysis, a reliability test, cluster analysis, t-test, and ANOVA. The results of this study were as follows. Middle aged men were classified into four different groups in terms of lifestyles, including health managing, trend-seeking, economic consumption, and proactive lifestyle groups. As a result of looking at the differences in clothing pursuit benefits among four lifestyle groups, two lifestyle groups such as trend-seeking and proactive lifestyle groups both considered individuality more importantly than other clothing pursuit benefits. The proactive lifestyle group considered comfort, social recognition and individuality benefits. As a result of looking at differences in the pursued image of clothing among lifestyle groups, the proactive lifestyle group preferred a classic, refined and mild clothing image. There were significant differences in clothing pursuit benefits and pursued images between high- and low-level groups of body satisfaction. Those with high body satisfaction considered individuality, social recognition, and comfort more than those with low body satisfaction. The high body satisfaction group preferred all clothing images such as mild, classic and refined.
URI
https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002268130https://repository.hanyang.ac.kr/handle/20.500.11754/115374
ISSN
1229-7240
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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중년 남성의 라이프스타일과 신체만족도에 따른 의복 추구혜택과 추구이미지.pdfDownload
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