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dc.contributor.author현성협-
dc.date.accessioned2019-11-28T07:08:13Z-
dc.date.available2019-11-28T07:08:13Z-
dc.date.issued2017-08-
dc.identifier.citationASIA PACIFIC JOURNAL OF TOURISM RESEARCH, v. 22, no. 8, page. 834-849en_US
dc.identifier.issn1094-1665-
dc.identifier.issn1741-6507-
dc.identifier.urihttps://www.tandfonline.com/doi/full/10.1080/10941665.2017.1345771-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/115090-
dc.description.abstractAs there is a lack of empirical research examining art museum visitors' post-purchase behaviors, this study tested the theoretical associations among image congruence, quality, affective experiences, satisfaction, and commitment to build a sturdy model of behavioral intentions. The concept of involvement was also included as a moderator. A field survey at art museums was conducted. The level of construct validity and reliability for all variables were satisfactory. Results of the structural model revealed that the proposed theoretical framework sufficiently accounted for the variance in intentions. Satisfaction was of greatest importance in generating intentions. Commitment and satisfaction acted as important mediators. Among nine hypothesized direct linkages, eight hypotheses were supported. Findings from the invariance model assessment supported the moderating influence of involvement on the relationships among quality, satisfaction, commitment, and intentions. The strength of such relationships among these variables was greater when museum visitors' involvement level was high.en_US
dc.description.sponsorshipThis work was supported by the research fund of Hanyang University (HY-2018).en_US
dc.language.isoen_USen_US
dc.publisherROUTLEDGE JOURNALSen_US
dc.subjectArt museumen_US
dc.subjectbehavioral intentionsen_US
dc.subjectimage congruenceen_US
dc.subjectsatisfactionen_US
dc.subjectvisitorsen_US
dc.titleKey factors maximizing art museum visitors' satisfaction, commitment, and post-purchase intentionsen_US
dc.typeArticleen_US
dc.relation.no8-
dc.relation.volume22-
dc.identifier.doi10.1080/10941665.2017.1345771-
dc.relation.page834-849-
dc.relation.journalASIA PACIFIC JOURNAL OF TOURISM RESEARCH-
dc.contributor.googleauthorHan, Heesup-
dc.contributor.googleauthorHyun, Sunghyup Sean-
dc.relation.code2017014486-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF SOCIAL SCIENCES[S]-
dc.sector.departmentDIVISION OF TOURISM-
dc.identifier.pidsshyun-
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COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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