Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 현성협 | - |
dc.date.accessioned | 2019-11-28T07:08:13Z | - |
dc.date.available | 2019-11-28T07:08:13Z | - |
dc.date.issued | 2017-08 | - |
dc.identifier.citation | ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, v. 22, no. 8, page. 834-849 | en_US |
dc.identifier.issn | 1094-1665 | - |
dc.identifier.issn | 1741-6507 | - |
dc.identifier.uri | https://www.tandfonline.com/doi/full/10.1080/10941665.2017.1345771 | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/115090 | - |
dc.description.abstract | As there is a lack of empirical research examining art museum visitors' post-purchase behaviors, this study tested the theoretical associations among image congruence, quality, affective experiences, satisfaction, and commitment to build a sturdy model of behavioral intentions. The concept of involvement was also included as a moderator. A field survey at art museums was conducted. The level of construct validity and reliability for all variables were satisfactory. Results of the structural model revealed that the proposed theoretical framework sufficiently accounted for the variance in intentions. Satisfaction was of greatest importance in generating intentions. Commitment and satisfaction acted as important mediators. Among nine hypothesized direct linkages, eight hypotheses were supported. Findings from the invariance model assessment supported the moderating influence of involvement on the relationships among quality, satisfaction, commitment, and intentions. The strength of such relationships among these variables was greater when museum visitors' involvement level was high. | en_US |
dc.description.sponsorship | This work was supported by the research fund of Hanyang University (HY-2018). | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | ROUTLEDGE JOURNALS | en_US |
dc.subject | Art museum | en_US |
dc.subject | behavioral intentions | en_US |
dc.subject | image congruence | en_US |
dc.subject | satisfaction | en_US |
dc.subject | visitors | en_US |
dc.title | Key factors maximizing art museum visitors' satisfaction, commitment, and post-purchase intentions | en_US |
dc.type | Article | en_US |
dc.relation.no | 8 | - |
dc.relation.volume | 22 | - |
dc.identifier.doi | 10.1080/10941665.2017.1345771 | - |
dc.relation.page | 834-849 | - |
dc.relation.journal | ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | - |
dc.contributor.googleauthor | Han, Heesup | - |
dc.contributor.googleauthor | Hyun, Sunghyup Sean | - |
dc.relation.code | 2017014486 | - |
dc.sector.campus | S | - |
dc.sector.daehak | COLLEGE OF SOCIAL SCIENCES[S] | - |
dc.sector.department | DIVISION OF TOURISM | - |
dc.identifier.pid | sshyun | - |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.