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dc.contributor.author박석철-
dc.date.accessioned2019-11-26T05:19:39Z-
dc.date.available2019-11-26T05:19:39Z-
dc.date.issued2017-06-
dc.identifier.citationSOCIAL BEHAVIOR AND PERSONALITY, v. 45, no. 5, page. 795-808en_US
dc.identifier.issn0301-2212-
dc.identifier.issn1179-6391-
dc.identifier.urihttps://www.ingentaconnect.com/content/sbp/sbp/2017/00000045/00000005/art00008;jsessionid=11c3lmw667va1.x-ic-live-03-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/114577-
dc.description.abstractWe examined the effect of corporate social responsibility (CSR) on consumer behavior in relation to luxury brands. We adopted a 2 x 3 factorial design to examine 2 product types (rational and emotional) and 3 types of CSR activities (donations, employee volunteering, and nonperformance of CSR) to examine the effects of the CSR activities of a company manufacturing a luxury brand on consumers' perceptions of that company's credibility and the consumers' brand attitudes. The results showed that after CSR exposure there was no significant difference for the three measures, regardless of product type or CSR activity. However, we found statistically significant differences in brand attitude and perception of credibility when companies did not engage in CSR activities.en_US
dc.language.isoen_USen_US
dc.publisherSOC PERSONALITY RES INCen_US
dc.subjectluxury goodsen_US
dc.subjectcorporate social responsibilityen_US
dc.subjectcorporate credibilityen_US
dc.subjectbrand attitudeen_US
dc.titleEFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER CREDIBILITY PERCEPTION AND ATTITUDE TOWARD LUXURY BRANDSen_US
dc.typeArticleen_US
dc.relation.no5-
dc.relation.volume45-
dc.identifier.doi10.2224/sbp.5897-
dc.relation.page795-808-
dc.relation.journalSOCIAL BEHAVIOR AND PERSONALITY-
dc.contributor.googleauthorJin, Young-Ju-
dc.contributor.googleauthorPark, Suk-Chul-
dc.contributor.googleauthorYoo, Jae-Woong-
dc.relation.code2017014654-
dc.sector.campusS-
dc.sector.daehakGRADUATE SCHOOL OF JOURNALISM AND MASS COMMUNICATION[S]-
dc.identifier.pidscpark-
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