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dc.contributor.author박정근-
dc.date.accessioned2019-11-25T07:03:57Z-
dc.date.available2019-11-25T07:03:57Z-
dc.date.issued2017-05-
dc.identifier.citationSERVICE BUSINESS, v. 11, no. 2, page. 279-297en_US
dc.identifier.issn1862-8516-
dc.identifier.issn1862-8508-
dc.identifier.urihttps://link.springer.com/article/10.1007%2Fs11628-016-0308-3-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/114192-
dc.description.abstractThis study aims to examine the moderating effects of customer personal characteristics on the satisfaction-loyalty link in order to overcome potential response bias and common-method variance in the link by using both real-life purchasing behavior data and survey in a cross-method and panel data. Two separate data collection procedures dealt with survey and customer relationship management (CRM) data. A total of 391 members of restaurant loyalty program participated in the survey. Also, additional data were gathered on restaurant CRM. Data were analyzed using SEM and multi-group analysis. This study confirmed the nonlinear relationship between customer satisfaction and brand loyalty due to the significant moderating effects of customers' personal characteristics on subsequent stages of the link.en_US
dc.description.sponsorshipThis research is supported by Sejong Universities' research fund.en_US
dc.language.isoen_USen_US
dc.publisherSPRINGER HEIDELBERGen_US
dc.subjectAttitudinal brand loyaltyen_US
dc.subjectSatisfaction loyalty linken_US
dc.subjectMulti-method approachen_US
dc.subjectCustomer relationship dataen_US
dc.titleEffects of customer personal characteristics on the satisfaction-loyalty link: a multi-method approachen_US
dc.typeArticleen_US
dc.relation.no2-
dc.relation.volume11-
dc.identifier.doi10.1007/s11628-016-0308-3-
dc.relation.page279-297-
dc.relation.journalSERVICE BUSINESS-
dc.contributor.googleauthorLee, Aejoo-
dc.contributor.googleauthorBack, Ki-Joon-
dc.contributor.googleauthorPark, JungKun-
dc.relation.code2017016862-
dc.sector.campusS-
dc.sector.daehakSCHOOL OF BUSINESS[S]-
dc.sector.departmentDIVISION OF BUSINESS ADMINISTRATION-
dc.identifier.pidpark4-
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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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