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계획행동이론(TPB)을 적용한싱글 여성의 해외여행 행동의도 연구

Title
계획행동이론(TPB)을 적용한싱글 여성의 해외여행 행동의도 연구
Other Titles
A Study on the Behavioral Intention of Overseas Trip of Single Women by Application of the Theory of Planned Behavior(TPB)
Author
조민호
Keywords
싱글여성; 해외여행; 계획행동이론; Single Woman; Overseas Trip; The Theory of Planned Behavior
Issue Date
2017-03
Publisher
(사)한국관광레저학회
Citation
관광레저연구, v. 29, no. 3, page. 57-76
Abstract
As demands of overseas trip by single women are increasing, this study researched their behavioral intention of overseas trip by sub-categorizing each part of three constituent concepts of the Theory of Planned Behavior(TPB), attitude, subjective norms, and perceived behavioral control, in order to figure out it specifically. For the research subjects of the study, the samples of 539 single Korean women aged between 20 and 49 were collected, and the data was analyzed by Structural Equation Modelling with AMOS. As a result of the analysis, two of total three hypotheses were verified as significant. In addition, five of six sub-factors were significant. This study is about the process of specific perception on the behavioral intention of overseas trip of single women who consist of a new market as the agents of demands for tourism, and makes a suggestion for marketing.
URI
http://www.dbpia.co.kr/view/ar_view.asp?arid=3199387https://repository.hanyang.ac.kr/handle/20.500.11754/113388
ISSN
1229-0424
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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