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스포츠하위집단의 소비인식과 소비유형 관계 연구

Title
스포츠하위집단의 소비인식과 소비유형 관계 연구
Other Titles
Study on the Relationships between Perceptions and Patterns of Consumption in Sports Sub-groups
Author
조성식
Keywords
소비문화; 소비유형; 스포츠하위집단; 사회심리; consumer culture; consuming patterns; sports sub-groups; social psychology
Issue Date
2017-03
Publisher
한국체육학회
Citation
한국체육학회지, v. 56, no. 2, page. 63-76
Abstract
이 연구는 골프, 등산, 야구, 자전거 종목에 참여하고 있는 스포츠하위집단 대한 적극적 소비인식과 피동적 소비인식이 소비 유형에 어떠한 영향을 미치고 있는지 밝히고 목적이 있다. 이를 달성하기 위해 485부를 최종 분석에 사용하였으며 결과는 다음과 같은 결론을 얻었다. 첫째, 적극적 소비에 대한 인식의 차이 중 과시적 인식에서는 학력과 참여빈도에 따라 차이가 나타났으며 차별적 인식에서는 소득에 따라 차이가 나타났다. 둘째, 피동적 소비인식 중 피감시적 인식에서는 성별, 소득, 참여빈도에 따라 차이가 나타났으며 소외적 인식에서는 소득, 참여빈도에 따라 차이가 나타났다. 셋째, 소비유형 인식 중 개성적 소비에서는 소득, 참여종목, 참여빈도에 따라 차이가 나타났으며 동조적 소비에서는 성별, 소득, 참여빈도에 따라 차이가 나타났다. 넷째, 적극적 인식, 피동적 인식이 소비유형에 미치는 영향을 분석한 결과 개성적 소비에서는 차별적 인식과 소외적 인식이 정(+)적인 영향을 미치는 것으로 나타났으며 동조적 소비는 과시적 인식과 차별적 인식, 피감시적 인식이 정(+)적인 영향을 미치는 것으로 나타났다.This research was conducted to analyze the tendency of baseball, cycling, golf and hiking club members activity participants’ tendency on sports goods consumption in a multi-dimensional perspective. To achieve this, 485 copies were used for final analysis, and the results were concluded as follows. First, among differences in awareness towards active consumption, in ostentatious consumption awareness, there is a difference depends on an educational background and a frequency of participation on sports activities and in discriminative consumption awareness, there is a difference depends on family income. Secondly, in surveillant consumption awareness among awareness towards passive consumption, there is a difference depends on sex, family income and frequency of participation on sports activities and in alienated consumption awareness, there is a difference depends on family income and frequency of participation on sports activities. Thirdly, in individuality consumption awareness among differences in awareness towards consumption type, there is a difference depends on an family income, a game of sports and a frequency of participation on sports activities and in coordinated consumption awareness, there is a difference depends on sex, family income and a frequency of participation on sports activities. Fourth, the effect active and passive consumption awareness of sports participating groups have on consumption types was analyzed. In individuality-based consumption, discriminative consumption awareness and alienated consumption awareness had positive (+) influences, and in coordinated consumption awareness, ostentatious, discriminative and surveillant consumption awareness showed positive (+) influences.
URI
http://kiss.kstudy.com/thesis/thesis-view.asp?key=3645748https://repository.hanyang.ac.kr/handle/20.500.11754/113016
ISSN
1738-964X; 2508-7029
Appears in Collections:
COLLEGE OF ART AND PHYSICAL EDUCATION[S](예술·체육대학) > SPORTS INDUSTRY(스포츠산업학과) > Articles
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