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dc.contributor.author김종수-
dc.date.accessioned2019-11-20T02:32:56Z-
dc.date.available2019-11-20T02:32:56Z-
dc.date.issued2019-03-
dc.identifier.citationEUROPEAN JOURNAL OF INDUSTRIAL ENGINEERING, v. 13, No. 2, Page. 213-244en_US
dc.identifier.issn1751-5254-
dc.identifier.issn1751-5262-
dc.identifier.urihttps://www.inderscienceonline.com/doi/abs/10.1504/EJIE.2019.098516-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/112525-
dc.description.abstractThis paper develops a two-echelon supply chain model with a single manufacturer and a single retailer, where the demand is sensitive to advertising and retail price. To resolve the supply chain coordination, three strategies are introduced as retailer leader-manufacturer follower, manufacturer leader-retailer follower, and centralised supply chain. Based on these strategies, this paper suggests an optimal production rate, a production lot size, shortage level, an advertising expenditure, and retail price. Stackelberg approach is employed for solving leader-follower game to obtain the maximum profit of both manufacturer and retailer. The improved algorithm is developed to obtain the numerical results. For testing the model, this paper considers several numerical experiments, graphical illustrations, and sensitivity analysis. The result shows that the strategy of retailer leader-manufacturer follower obtains the highest profit than other strategies.en_US
dc.language.isoen_USen_US
dc.publisherINDERSCIENCE ENTERPRISES LTDen_US
dc.subjectsupply chain managementen_US
dc.subjectadvertising expenditureen_US
dc.subjectgame theoryen_US
dc.subjectproduction/inventoryen_US
dc.subjectStackelberg approachen_US
dc.titleTwo-echelon supply chain coordination with advertising-driven demand under Stackelberg game policyen_US
dc.typeArticleen_US
dc.relation.no2-
dc.relation.volume13-
dc.identifier.doi10.1504/EJIE.2019.098516-
dc.relation.page213-244-
dc.relation.journalEUROPEAN JOURNAL OF INDUSTRIAL ENGINEERING-
dc.contributor.googleauthorNoh, Jiseong-
dc.contributor.googleauthorKim, Jong Soo-
dc.contributor.googleauthorSarkar, Biswajit-
dc.relation.code2019036711-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF ENGINEERING SCIENCES[E]-
dc.sector.departmentDEPARTMENT OF INDUSTRIAL AND MANAGEMENT ENGINEERING-
dc.identifier.pidpure-
Appears in Collections:
COLLEGE OF ENGINEERING SCIENCES[E](공학대학) > INDUSTRIAL AND MANAGEMENT ENGINEERING(산업경영공학과) > Articles
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