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Bad popcorn in big buckets: Portion size can influence intake as much as taste

Title
Bad popcorn in big buckets: Portion size can influence intake as much as taste
Author
김준용
Keywords
environmental cues; portion size; intake; palatability; serving size; freshness; stale popcorn
Issue Date
2005-11
Publisher
B C DECKER INC
Citation
JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR, v. 37, No. 5, Page. 242-245
Abstract
Objective: It is often believed that people overeat the foods they like. We investigated whether environmental cues such as packaging and container size are so powerful that they can increase our intake of foods that are less palatable. Design, Setting, and Participants: In a 2 x 2 between-subjects design, 158 moviegoers in Philadelphia (57.6% male; 28.7 years) were randomly given a medium (120 g) or a large (240 g) container of free popcorn that was either fresh or stale (14 days old). Following the movie, consumption measures were taken, along with measures of perceived taste. Outcome Measures and Results: Moviegoers who were given fresh popcorn ate 45.3% more popcorn when it was given to them in large containers. This container-size influence is so powerful that even when the popcorn was disliked, people still ate 33.6% more popcorn when eating from a large container than from a medium-size container. Conclusions and Implications: Even when foods are not palatable, large packages and containers can lead to overeating. The silver lining of these findings may be that portion size can also be used to increase the consumption of less preferred healthful foods, such as raw vegetables.
URI
https://www.sciencedirect.com/science/article/pii/S1499404606602789https://repository.hanyang.ac.kr/handle/20.500.11754/111750
ISSN
1499-4046
DOI
10.1016/S1499-4046(06)60278-9
Appears in Collections:
COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학) > BUSINESS ADMINISTRATION(경영학부) > Articles
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