72 0

해외패션 명품브랜드의 사회문화현상에 관한 연구

Title
해외패션 명품브랜드의 사회문화현상에 관한 연구
Other Titles
The study for an appearance of social culture to foreign fashion brand
Author
엄경희
Keywords
백로효과; 전시효과; 밴드왜건 효과; 디마케팅; 귀족마케팅; Snob Effect; Demonstration Effect; Band-Wagon Effect; Demarketing; Rich Marketing
Issue Date
2005-10
Publisher
한국디자인문화학회
Citation
한국디자인문화학회지, v. 11, No. 3, Page. 80 - 90
Abstract
The propensity to consume changes to the expression of variable purposes and desires from the aim of survival as increase of income level and living pattern.Production, usefulness and functionality which are held in importance in the past displace to distribution, preference and symbolization in the present. The consumption which expresses one's desire and purpose has a role showing one's symbol. This kind of consumption leads to the hot wind of the foreign fashion brand. Therefore, this hot wind is considered as a phenomenon of social culture and reasons of the hot wind are followings;First, the foreign fashion brands use demarketing strategy to increase purchasing mind and maintain the scarcity of products through limitation of supply. Second, the possession of foreign fashion brands' product make belongingness and pride.Since the money is standard of success in capitalistic society, foreign fashion brand's product which is high price is a means to inform purchaser's success. Therefore, we need following issues to develop these phenomenons of foreign fashion brands to positive trends. First, the healthy consuming culture should be settle down through the fair consideration to foreign fashion brand and self-control to extravagant consumption. Second, the member of a community and young generation with good values should make the healthy consuming culture.
URI
http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06541547&language=ko_KRhttps://repository.hanyang.ac.kr/handle/20.500.11754/111541
ISSN
1598-6497
Appears in Collections:
COLLEGE OF DESIGN[E](디자인대학) > SURFACE & INTERIOR DESIGN(서피스·인테리어디자인학과) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE