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가상현실(VR)과 증강현실(AR) 쇼핑의 체험적 요소가 상품 구매 의도에 미치는 영향
- Title
- 가상현실(VR)과 증강현실(AR) 쇼핑의 체험적 요소가 상품 구매 의도에 미치는 영향
- Author
- 한상린
- Issue Date
- 2019-05
- Publisher
- 서비스마케팅학회
- Citation
- 서비스마케팅학회 춘계학술대회 발표논문집, Page. 8-9
- URI
- https://www.earticle.net/Article/A355708https://repository.hanyang.ac.kr/handle/20.500.11754/111092
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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