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브랜드 이미지가 프라다 브랜드 마케팅전략에 미친 영향

Title
브랜드 이미지가 프라다 브랜드 마케팅전략에 미친 영향
Other Titles
A Study of Brand Imge Effects to Prada`s Brand Marketing Strategy
Author
엄경희
Keywords
브랜드이미지; 마케팅전략; 브랜드제품; 해외유명 패션브랜드; Brand Image; Marketing Strategies; Brand Products; Famous Foreign Fashion Brand
Issue Date
2005-06
Publisher
한국디자인문화학회
Citation
한국디자인문화학회지, v. 11, No. 2, Page. 20 - 28
URI
http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06541501https://repository.hanyang.ac.kr/handle/20.500.11754/111024
ISSN
1598-6497
Appears in Collections:
COLLEGE OF DESIGN[E](디자인대학) > SURFACE & INTERIOR DESIGN(서피스·인테리어디자인학과) > Articles
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